Monetization tips

5 Questions About Net Neutrality You Didn’t Know Whom to Ask

Filed in Monetization tips by on December 7, 2017 0 Comments

Net neutrality is in the news again. Here’s a quick update to help you understand the most common questions about the subject, starting with the most obvious one… What is net neutrality? Net neutrality is a concept which proposes that internet service providers (ISPs) must treat data on the Internet equally without giving preferential treatment […]

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Report: Programmatic Drives Spend on Audience Data, Eyeota Data Reveals

Filed in Monetization tips by on December 6, 2017 0 Comments

Audience data continues to experience an increase in demand and expenditure as more marketers and advertisers refine their strategies to take a people-first approach. To provide insights into… Source link

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Vendor Reassessment: What Ads.Txt Implementation Means for Publishers

Filed in Monetization tips by on December 5, 2017 0 Comments

DSPs like DoubleClick Bid Manager, The Trade Desk, AppNexus, and Mediamath have announced that they will buy media from authorized sellers, partially or exclusively, by the end of the year or early… Source link

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ICYMI: The True Cost of Programmatic Advertising

Filed in Monetization tips by on November 27, 2017 0 Comments

Last year, The Guardian devised an ingenious experiment to find the RoI on their ad spend. They purchased their own inventory and kept close tabs to compare the money that they spent (as an… Source link

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Google, Apple, and the New Ad-Free Web

Filed in Monetization tips by on November 27, 2017 0 Comments

Google developed Chrome in 2008—and now has 63.6% of desktop market share worldwide. Meanwhile, Apple’s Safari is used by 14.59% of browser users worldwide, second only to Chrome. Why is this… Source link

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The Ad Tech Primer to Video Advertising for Publishers

Filed in Monetization tips by on November 21, 2017 0 Comments

A recent report by IAB UK revealed that for the first time, ad spend on video has surpassed that on display ads. Despite the uniqueness of the format and its storytelling power, video advertising has… Source link

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Everything You Need to Know About DFP Dynamic Allocation

Filed in Monetization tips by on November 17, 2017 0 Comments

The whole point of Prebid was to put ad exchanges/SSPs not owned by Google on an even keel with DoubleClick AdX. It had been overstepping its position in ad stack via dynamic allocation. Here’s… Source link

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Rubicon Project Ditches Hidden Buy-Side Fees

Filed in Monetization tips by on November 14, 2017 0 Comments

Buckling under scrutiny, the exchange is getting rid of its undisclosed buyer fees and gearing up for a price war. Rubicon Project announced this month that it will not charge the “variable and undisclosed” buy-side fees anymore—the one that had infuriated The Guardian enough to drag the company to court. The change applies to every marketplace […]

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What is Domain Spoofing?

Filed in Monetization tips by on November 9, 2017 0 Comments

Total ad spend on programmatic ads is forecasted to reach $33 billion this year in the US alone according to a report by eMarketer—a number that’s almost doubled in the last two years. That’s a lot of money being invested by advertisers in the programmatic channel, consequently, as ad spends have gone up globally, so […]

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5 Questions with Brandon Dawson, Ad Ops Director at Render Media

Filed in Monetization tips by on November 1, 2017 0 Comments

Render Media is an LA-based media company founded by Eytan Elbaz, who previously co-founded Applied Semantics, which later became Google AdSense. Render Media owns and operates two rapidly growing publications: Cooking Panda and Opposing Views. Render’s properties reach 55 million unique monthly visitors, see 400 million video views per month, and have 40 million social […]

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The Biggest Drivers of Digital Ad Spend

Filed in Monetization tips by on October 26, 2017 0 Comments

Despite problems such as ad fraud and ad blocking plaguing the medium, global ad spend on digital channels is set to reach $223.74 billion by the end of 2017 according to a report by eMarketer, with double-digit growth predicted through 2020. That’s the big picture, but digital is an all-encompassing term, in this report, we […]

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Surviving the ‘Adblockcalypse’: Whitelists, Subscriptions, Branded Content

Filed in Monetization tips by on October 11, 2017 0 Comments

Are you scared by ad blocking statistics yet? According to the 2017 Global Ad Block Report by PageFair: 11% of the global internet population is blocking ads Ad blocking grew at 30% between 2015 and 2016 Mobile adblock usage surged in Asia-Pacific by 40% in the same period Most analysts only predict these adoption numbers […]

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The Rise of Private Marketplaces

Filed in Monetization tips by on October 11, 2017 0 Comments

Programmatic had an eventful year, what with ad fraud, blind-buys’ brand-risk, courtroom battles over hidden vendor fees, targeting mishaps, and more dogging the industry throughout 2017. Despite all that, programmatic spending is at an all-time high, especially on PMPs. PMPs — private marketplaces — are popular for reasons that range from brand safety to better […]

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10 Ad Tech and Media Buzzwords of 2017: Explained

Filed in Monetization tips by on October 3, 2017 0 Comments

Anyone who works in ad tech knows how much the industry loves its jargon. Here are some quick explanations for a whole bunch of ad tech and media buzzwords that were thrown around this year, so you can gain a working knowledge in minutes. Note: Many of these have been covered more extensively in our […]

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What Publishers Need to Know About Ad Verification Companies

Filed in Monetization tips by on September 28, 2017 0 Comments

The cat’s out of the bag. Brands now know that a huge chunk of their ad dollars are wasted on ads that never appear before a human. That’s part of the reason why the biggest media buyers are insisting on MRC (Media Ratings Council) accredited ad verification. For those not yet familiar with this bit […]

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What is ads.txt?

Filed in Monetization tips by on September 21, 2017 0 Comments

The recent “Methbot” scheme spoofed more than 6,000 premium publisher domains and generated as much as $5 million in fraudulent revenue each day. If that sounds like a big number, consider that Methbot is just one fraud operation that gained mainstream attention, there are many other similar ones that are still going undetected. Domain spoofing […]

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The State of Ad Tech Industry: Asia-Pacific

Filed in Monetization tips by on September 19, 2017 0 Comments

The recently released Quarterly Mobile Index (Q2) 2017 report from Pubmatic had some mixed news for publishers in Asia-Pacific region: Leading YoY growth in monetized mobile web, header bidding impression volume grew the most in APAC. Lowest mobile web (display) eCPMs of all regions despite 48% uplift YoY. Massive drop in the share of monetized […]

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An Essential Guide to the New European Data Protection Laws

Filed in Monetization tips by on September 14, 2017 0 Comments

Premier European digital media conference, Dmexco, is currently underway in Cologne. As global brands, publishers, and ad tech leaders meet to discuss opportunities and challenges in digital media, a new set of data protection laws proposed in the European Union have quickly become the hottest topic of discussion. This is your go-to guide for understanding […]

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Prebid.org Open-Source Initiative Launched by AppNexus and Rubicon Project

Filed in Monetization tips by on September 12, 2017 0 Comments

AppNexus and Rubicon Project have announced the creation and launch of Prebid.org, Inc., an independent organization dedicated to the development and promotion of open-source header bidding solutions and other open-source tools to drive publisher monetization. A collaborative effort of industry partners, Prebid.org is open to all parties advocating for unbiased and efficient monetization solutions and […]

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The Beginner’s Guide to DFP Native Ads

Filed in Monetization tips by on September 12, 2017 0 Comments

Remember, in April this year, Google was beta testing native ad formats for AdSense? Four months later, Google launched native ads on DFP ad server, this time with demand for AdSense and DoubleClick Ad Exchange publishers. In this post, we’re going to cover how the new native ad format in DFP works and all the […]

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