Digital marketing

3 Ways Working a Job You Hate Can Benefit Your Career

Filed in Digital marketing by on December 8, 2017 0 Comments

“We’ll miss you, Cliff.” said Andy, my manager. His face looked long when he was sad. We were both working for a company that just experienced a major product failure, and, unfortunately, it prompted a massive round of layoffs. Since I was just an intern, Andy left the decision to leave or stay up to […]

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What Do Google’s New, Longer Snippets Mean for SEO? – Whiteboard Friday

Filed in Digital marketing by on December 8, 2017 0 Comments

Snippets and meta descriptions have brand-new character limits, and it’s a big change for Google and SEOs alike. Learn about what’s new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a […]

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How to Get Started With LinkedIn’s New Website Demographics

Filed in Digital marketing by on December 7, 2017 0 Comments

I don’t know about you, but I have an odd fascination with LinkedIn’s “Who’s Viewed Your Profile” feature. There’s a natural curiosity about who’s checking it out, and why. A fan of my writing? My manager? An ex-boyfriend who’s feeling remorseful as a result of seeing all the great things I’m doing with my life? Regardless […]

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Don’t Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them

Filed in Digital marketing by on December 7, 2017 0 Comments

Digital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate our arguments or quantify our issues and opportunities. In this post, I’m going to outline 4 data analysis pitfalls […]

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Brainstorming: You’re Doing It Wrong [Video]

Filed in Digital marketing by on December 6, 2017 0 Comments

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7 Phrases That Indicate You Might Be in a Toxic Work Environment

Filed in Digital marketing by on December 6, 2017 0 Comments

It’s a situation familiar to many of us: That moment when something just feels off. You have a less-than-great feeling about your work environment, and then, someone utters a phrase that gives you a sinking feeling. It’s a feeling that makes that “off” sensation feel even worse — a feeling that makes you think, “Hmm. […]

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Our Readership: Results of the 2017 Moz Blog Reader Survey

Filed in Digital marketing by on December 6, 2017 0 Comments

This blog is for all of you. In a notoriously opaque and confusing industry that’s prone to frequent changes, we see immense benefit in helping all of you stay on top of the game. To that end, every couple of years we ask for a report card of sorts, hoping not only to get a […]

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FAQ This! Why Should I Care About Amazon AI?

Filed in Digital marketing by on December 5, 2017 0 Comments

The past three months, it seems, have been a nonstop parade of major tech events and the new product announcements that come with them.

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5 VR Marketing Examples That You’ll Want to Steal for 2018

Filed in Digital marketing by on December 4, 2017 0 Comments

The holidays are coming, and I’m feeling cheerful.

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How Local SEO Fits In With What You’re Already Doing

Filed in Digital marketing by on December 4, 2017 0 Comments

You own, work for, or market a business, but you don’t think of yourself as a Local SEO. That’s okay. The forces of history have, in fact, conspired in some weird ways to make local search seem like an island unto itself. Out there, beyond the horizon, there may be technicians puzzling out NAP, citations, […]

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How to Reclaim an Unproductive Day in 6 Steps

Filed in Digital marketing by on December 1, 2017 0 Comments

Click. Click. Click. Tick-tock. Tick-tock. Tick-tock. That’s the sound of an unproductive day passing by.

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Designing a Page’s Content Flow to Maximize SEO Opportunity – Whiteboard Friday

Filed in Digital marketing by on December 1, 2017 0 Comments

Controlling and improving the flow of your on-site content can actually help your SEO. What’s the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today’s Whiteboard Friday. Click on […]

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Elves, Llamas, and a Business Cat

Filed in Digital marketing by on November 30, 2017 0 Comments

If you think November is too early to be dreaming of sugarplum fairies and hanging the stockings with care, then consider this your official warning: this post is heavy on the holiday cheer.

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8 of the Biggest Marketing Mistakes We’ve Ever Seen

Filed in Digital marketing by on November 29, 2017 0 Comments

Everyone makes mistakes. Even (especially?) marketers. Usually, we learn from them and move on with our lives, maybe escaping with just a touch of public shaming. But what happens to those companies that make mistakes on a much greater scale and cost their company millions in clout or (gulp) dollars?

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The Complete Guide to Direct Traffic in Google Analytics

Filed in Digital marketing by on November 29, 2017 0 Comments

When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions. The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, […]

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What Video Marketing Metrics Should You Pay Attention To? [Video]

Filed in Digital marketing by on November 28, 2017 0 Comments

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The Complete SEO Starter Pack [Free Download]

Filed in Digital marketing by on November 28, 2017 0 Comments

Think about everything you’ve bought in the last six months, specifically the big purchases. When was the last time you didn’t start a shopping trip with a Google search? If your answer is anything close to “I can’t remember,” you’re in good company. Every year, over 2.8 trillion search queries are made on Google alone.

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How to Write Marketing Case Studies That Convert

Filed in Digital marketing by on November 28, 2017 0 Comments

Posted by kerryjones In my last post, I discussed why your top funnel content shouldn’t be all about your brand. Today I’m making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that’s directly about your business and offers proof of your effectiveness. Specifically, I’m talking about […]

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12 of the Sassiest Brands on Social Media

Filed in Digital marketing by on November 27, 2017 0 Comments

Brands use social media for a lot of things: to distribute content, to share news, to provide customer service. And sometimes, brands use social media for jokes, burns, and unmitigated sass.

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Is AI Capable of Creativity? 4 Fails, and 3 Successes

Filed in Digital marketing by on November 27, 2017 0 Comments

The robots are coming here. We know — we’ve been over this. Messenger and live chat are quickly becoming customers’ preferred methods of communication. And for both, bots are often the first line of defense: the triaging system that connects the user to the right human being who can solve the problem … if it […]

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